A new year brings a new beginning, a blank slate, and new ambitions to achieve. Pay-per-click will almost certainly remain a large part of digital marketers’ marketing strategies. PPC advertising is, without a doubt, the most successful method of online marketing. It operates on a pay-per-click basis, which means that when a user clicks on an advertisement, the advertiser pays a charge to Google.
PPC advertising may not only offer focused and qualified traffic to your website, but it also has a consistent and scalable strategy. It is as simple as tweaking your PPC campaigns and avoiding common PPC blunders to succeed with PPC advertising. You can look at Amazon PPC Guide for more information.
- Increase the number of keywords in your current list
There is nearly always room to add more keywords to your existing keyword list. Long-tail keywords, for example, can benefit from the addition of adjectives and adverbs, whereas short-tail keywords may benefit from the removal of such descriptive phrases.
- Identify Keywords That Aren’t Working.
Keywords have the power to make or break a PPC campaign. That’s why it’s crucial to look for underperforming keywords while examining your keyword list. Low bid value or search volume can cause poor results. However, this isn’t always the case. It may also indicate a high cost per lead.
- Increase the number of negative keywords in your list.
Focus on regularly expanding and monitoring your negative keyword list to save costs and improve campaign success. Negative keywords, often known as “negative matches,” are ones that you don’t want to activate in your advertisement.
- Utilize Customer Testimonials
A seller rating ad extension can display ratings as part of any product or service advertisement. This is a fantastic opportunity to build trust while increasing your clickthrough rate.
- Your Ads Should Be Geotargeted
Make sure you focus your ad targeting on the exact geographic locations where your items or services are relevant and available when managing your ad targeting.
Using the various geographic reporting options in your chosen paid search platform is the best approach to discover which regions you may want to target. Dig into your Locations and Distance reports if you use Google Ads to examine performance data by location. Then, using the Location targeting feature, you may target specific areas where you want your ad to appear, thus lowering campaign costs and increasing ROI.
- Re-evaluate your personas.
If you have not reviewed current customer and prospect demographics in a while, now is an excellent opportunity to do so. Consumer tastes change over time, and you don’t want to miss out on possible leads because you assumed they weren’t part of your client base.
Final thoughts
When was the last time you examined the statistics on your landing page? A well-designed, optimized landing page can mean the difference between a click becoming a lead and a visitor abandoning your site.
Examine how well your landing pages are doing and how they compare to one another. Then, whether it’s a design refresh, new call-to-action text, or something else, see what A/B testing can be done and look for ways to optimize your landing pages to increase completed actions, whether it is a design refresh new call-to-action content, or something else.
