Social media marketing refers to the practice of using social media platforms to promote products, services, or brands. It involves creating and sharing engaging content to reach and engage a target audience, with the goal of driving website traffic, increasing brand awareness, and generating leads or sales. In the Indian context, social media marketing has gained immense significance. With a large population of active social media users, platforms like Facebook, Instagram, Twitter, and YouTube provide businesses with vast opportunities to connect with potential customers and build their brand presence. Social media marketing enables businesses to tap into the growing digital…
Author: SYSNET
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